Our Mission
Our mission at Normatec is to empower individuals to move better, live better, and be better. We believe that recovery is not merely about returning to a baseline; it’s about optimizing performance, enhancing overall well-being, and unlocking your full potential. We strive to redefine recovery as an integral part of a healthy and fulfilling lifestyle, providing the tools and resources necessary to achieve peak physical condition and maintain it. We are driven by the understanding that everyone, from elite athletes to everyday individuals, deserves access to advanced recovery solutions that support their goals and improve their quality of life.
To achieve this mission, we are committed to several core principles. We pioneer innovative recovery solutions, utilizing cutting-edge technology like our patented dynamic air compression to develop targeted and effective treatments. We ground our work in rigorous scientific research and validation, ensuring that our products deliver tangible and measurable results. We strive to make advanced recovery accessible to everyone, empowering individuals of all fitness levels to take control of their well-being. Finally, we aim to build a community centered around health, performance, and the importance of recovery, providing educational resources and support to help individuals on their journey to optimal wellness.
Our Story
Normatec’s story began with a vision to revolutionize recovery and enhance human performance. Dr. Laura Jacobs, a physician and bioengineer, founded the company in 1998, driven by her research in biomechanics and circulatory physiology. Her initial focus was on developing medical-grade compression devices to treat circulatory conditions. This early work laid the foundation for Normatec’s patented dynamic air compression technology, which mimics the body’s natural muscle pumps to enhance blood flow and lymphatic drainage. These initial medical applications proved incredibly effective, showcasing the potential for this technology to improve circulation and reduce swelling.
As the benefits of dynamic air compression became increasingly apparent, its potential for athletic recovery became clear. Normatec quickly gained recognition within the athletic community, with professional athletes and teams adopting the technology to accelerate recovery, reduce muscle soreness, and improve performance. This marked a pivotal shift for the company, transitioning from medical applications to becoming a leader in sports recovery. The effectiveness of Normatec’s technology in the high-performance world further validated its potential for a wider audience, including fitness enthusiasts and individuals seeking to improve their overall well-being.
Today, Normatec is recognized as the original and most scientifically backed dynamic air compression system on the market. Our commitment to research, innovation, and quality has solidified our position as the trusted choice of elite athletes, professional sports teams, and individuals worldwide. We continue to push the boundaries of recovery technology, developing new products and features designed to empower individuals to move better, live better, and be better. From our initial medical applications to our current focus on athletic performance and overall wellness, our history is rooted in a dedication to improving human potential through the power of recovery.