This Privacy Policy describes how Hyperice (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, / (the “Website”), and use our services (the “Services”).
1. Important Definitions
- Personal Information: Information that identifies, relates to, describes, could be reasonably linked with, or could be used to identify a particular individual or household.
- Usage Data: Data collected automatically when you use the Website, such as your IP address and browsing activity.
- Cookies: Small data files stored on your device that track your activity on the Website.
- Data Controller: The party that determines the purposes for which and the manner in which personal information is processed. We are the Data Controller of your Personal Information.
- Data Processors: Third-party companies that process your information on our behalf.
2. Information We Collect
We collect several types of information to provide and improve our Services:
- Personal Information: This may include your name, address, email, phone number, payment card information, purchase and service history, gender, age range, employment and military service information (if provided).
- Usage Data: We collect information about how you access and use the Website, such as your IP address, browser type, browsing activity, and time spent on the Website.
- Generic Information: This includes information that does not directly reveal your identity, such as aggregate usage metrics and device information.
- Tracking & Cookies Data: We use cookies and similar technologies to track activity on the Website and improve functionality. You can control your cookie settings in your browser.
3. How We Collect Your Information
We collect information in a few ways:
- Information You Give Us: You may provide Personal Information when you contact us, create a customer account, or make a purchase.
- Information We Obtain Through Your Use of Our Services: We collect Usage Data and Generic Information about your use of the Website.
- Information We Obtain from Other Sources: We may obtain limited information from business partners, such as payment processors and analytics providers.
4. Why We Collect, Process, and Use Your Information
We use your information to provide the Services, fulfill contractual obligations, comply with legal requirements, improve our Services, personalize your experience, send marketing communications (with your consent), and prevent fraud.
5. How We Disclose or Share Your Information
We may share your information with business partners, service providers, and law enforcement as necessary to provide the Services, comply with legal requirements, or protect our rights. We do not sell your information to third parties.
6. Retention of Data
We retain your information for as long as necessary to provide the Services, comply with legal requirements, or resolve disputes.
7. Transfer of Data
Your information may be transferred to and processed in countries with different data protection laws.
8. Security of Data
We use commercially reasonable measures to protect your information, but no method of transmission over the internet is 100% secure.
9. Your Data Protection & Privacy Rights
You have certain rights regarding your Personal Information, including the right to access, correct, delete, or restrict the processing of your information. You can also opt out of receiving marketing communications. California residents and EU data subjects have additional rights.
10. Your California Privacy Rights Regarding Direct Marketing Information
California residents have the right to request information about how we share certain categories of personal information with third parties for their direct marketing purposes.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us.